Demand Generation
Even established operations struggle to generate new business consistently. We engage prospective buyers and turn interest into qualified opportunities screened against your criteria.
Revenue Advisory & Deal Origination in Complex B2B Markets.
Built on the principle that good business is still done through relationships.
About
We kept seeing the same problem: business owners managing overbuilt systems, teams optimizing something that shouldn't exist, and vendors adding complexity where simplicity would scale.
Rouse & Holder does the opposite. We identify what’s holding back growth, fix that first, and double down on what works. For most clients, that means building a consistent pipeline of new opportunities.
Our clients are companies in specialized verticals where deal flow comes from referrals, trade shows, field sales, or traditional business development.
Typical Client Profile
- 01$3M+ in annual revenue
- 02$20K+ average deal size
- 03Relationship-driven sales process
- 04Established product-market fit
- 05Proven track record of client success
We’re not the right fit for transactional checkout models or businesses that use high-pressure sales tactics. For anything outside our scope, we can point you to vetted partners.
Services
Revenue Operations
Active deals often lose momentum between first contact and signed contract. We find where your sales process breaks down and build practical systems to close the gap.
Commercial Strategy
Growth initiatives drift when strategy and execution aren’t aligned. We provide executive-level oversight without the complexity of a full-time hire or the headaches of vendor management.
Results
Corporate gifting company
New business depended on referrals, with no predictable way to reach additional business buyers.
200+ Buyer Opportunities
- Over 200 buyer opportunities meeting the client's initial qualification criteria in 5 months
- Weekly opportunity volume increased more than 6x
- Sales response time reduced to under 5 minutes
Approach
- Tested buyer groups, then focused on real estate brokerages after they showed the strongest demand
- Introduced personalized branded mockups as the first step in the client’s sample-led sales process
- Sent new opportunities straight to the client’s CRM so the sales team could respond quickly
Upscale indoor dog park & bar
Needed investor interest for a seed raise beyond personal networks, events, and social media.
72 Investor Leads
- Generated 72 investor leads through cold email in 90 days
- Built a direct outreach system beyond the founders’ existing network
- Expanded investor sourcing from the local market to a nationwide angel audience
Approach
- Built targeted cold outreach to reach prospective investors beyond the founders’ network
- Used presale memberships, a waitlist, and press coverage to support invitations to learn more
- Tested messaging, scaled the strongest approach, and adapted the pitch for a nationwide angel audience
Healthcare consulting firm
Depended heavily on inbound leads and lacked a premium offer or automated qualification.
2x Revenue
- Annual revenue increased from $900K to over $2M
- Close rate increased from 15% to 25%
- Average contract value increased 50%
Approach
- Launched a premium consulting offer targeting larger clients
- Set up automated screening to qualify prospects before they reached the sales team
- Added organic content, paid advertising, and direct outreach to bring in clients from more sources
Professional education company
Four overlapping offers at similar prices confused buyers. Outbound produced an inconsistent pipeline of qualified sales calls.
2.5x Booked Calls
- Booked calls increased from 40 to over 100 per month
- Sales cycle compressed from 2 weeks to 5 days
- Lead response time cut from 20+ minutes to under 2 minutes
Approach
- Combined 4 overlapping packages into 2 offers, each aimed at a different type of buyer
- Added an application step to qualify inbound prospects before sales conversations
- Rebuilt outbound and follow-up to shorten response times and personalize contact
B2B sales agency
Long sales cycles and demos without decision-makers delayed deals and limited upfront cash collection.
3x Revenue
- Annual revenue increased from $500K to over $1.5M
- Sales cycle compressed from 2 months to 2 weeks
- 5x increase in upfront cash collected per engagement
Approach
- Introduced a 2-call sales process with decision-makers at formal presentations
- Moved from monthly retainers to quarterly engagements with a higher commitment
- Improved contract terms to front-load cash collection
Pricing
Engagements are scoped for each client and begin at
$20,000 per quarter
Capacity is limited, in total and within each vertical.